CauseAIDE email marketing service

CauseAIDE is a hosted email marketing service that engages members of the public as advocates for the causes they support, through opt-in email campaigns called Click Campaigns.

In a Click Campaign, a corporate donor pledges an amount to support a nonprofit's field work. An audience of supporters opts in to receive a series of emails that describe the project and its outcomes. Audience members demonstrate their support by responding to each email, triggering an incremental gift from the corporate donor up to the pledged amount.

“We wanted to harness the power of the Internet to create a rapid and interactive experience among a widespread group. We also wanted to create a service
that relies on cooperation to achieve a shared goal. This creates a community of advocacy and action where everyone benefits,”

says AIDE co-founder and CEO Beau Perry.

CauseAIDE provides a way for the public to directly affect the success of companies' cause marketing efforts. The result is an online experience that connects corporate donors with supporters of causes.

For more information about CauseAIDE, visit www.causeaide.com. For more information about AIDE see www.aideinc.com.